Often 4-6 months are spent developing an app, but little to no time is spent planning for a successful app launch. It seems strange that you spend so much time and money on a potential business and then have no idea how to grow it. There is a simple reason for this. It is easier to focus your attention on something you have control over than something you have no control over.
Implementing a new feature, improving the code, or customizing a button are all parts that you can adjust yourself. This does not mean that you are making the right decision, but you can start this yourself. Bringing attention to your app after launch is something you have absolutely no control over.
What people often need to realize is that there are a number of small tasks under their control that can help with larger remote launch events. The next few points will have little impact on their own, but all combined, they can make the application start better.
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Use promo codes before the app goes live
One rarely used technique is sharing promotional codes for an app that has been approved but has yet to be active. This means that you can invite people to view the App Store version of your app without everyone having access to it. This way, you can get major press groups to review your app, so they can publish something about it the day your app is officially released.
Prepare a press pack about your application.
A press-friendly package makes it easy for anyone who wants to write about your app. At a minimum, make sure that app store screenshots, app store descriptions, app icons, and app store links are included.
all well planned
Adding a short demo video of no more than a minute is a nice addition. As a bonus tip, you can edit the content in real time when you host your press kit on a site like Dropbox.
Use short app links.
You must send several important links to your contacts and share them on social networks. Any links except links from your own website will be very long. App store links, in particular, can span multiple lines in an email. Once you’ve posted your demo on YouTube, the link will consist of several characters.
If you look closely, you’ll see a shortened link available. You can also use services like Bitly to shorten your links. Short links make your message look much clearer and more organized.
Make sure there is a customer contact system available.
Many app developers don’t believe that customer contact is part of app marketing. This is a big mistake. When you offer excellent customer service, this will provide a marketing boost. This will lead to higher app store ratings and more word of mouth, among other things.
Before launching your app, it is important to collect general questions from users during the beta phase. This way, you can fine-tune your knowledge base or FAQ and have it available on launch day. One advantage of a knowledge base is that you can see the daily easy questions from your users. With this information, you can focus on the most important feedback.
Provides consistent application messages
There is a reason why people who give an interview or speak in front of an audience are well prepared. They must ensure that a clear and consistent message is conveyed. Your application is the same in this regard. If you don’t get your app in the right position on the market yourself, others will do it for you.
Take a moment and think about why people need your app. Look at the benefits to the user and try to understand that the features you have developed contribute to this. You must know your marketing objective and repeat this message frequently. This is especially important when trying to get someone’s attention. Then repeat this message on your website, app store listing, press kit, and similar items.
Turn your website into app marketing headquarters.
In the age of apps, you should consider your website. Potential app users continue to use websites to find out if an app is worth downloading. The more traditional press often directs readers to a website and not directly to an application. When you have multiple apps or one app available on multiple platforms, a website can help point these people in the right direction.
The bottom line is that your website should be your marketing headquarters. It contains your important message, applications, how-to contact, support portal, press kit, blog and many other important points. Also, don’t forget that a good website helps drive downloads through organic search results. If you’re just getting started with an app, make sure you also have an app home page.
Prepare an official app announcement.
Yes, you must announce your app when it is officially released. Plan ahead what time your app will be released and when you will announce the release. These two moments should not be at the same time.
Even though app stores are getting faster to make an app available, it’s still a good idea to make your app available on the app store the night before it’s released. In addition to this step, you should update your website with the most detailed app version. This full version contains all the information you want users to know, including links to app stores.
You can then publish your blog post at the exact time, usually in the morning. When you’re ready, post your blog post online, update on social media, and send out newsletters. Some people opt for a separate press release, but in most cases, a blog post works fine. Also, it’s a nice gesture for all the media you’re in contact with to notify them that it’s been officially launched. Don’t forget to spread the same message in all the media you use.
Manage your app on all channels.
With a good website, support portal, and active social media accounts, you can stay informed much better about what’s going on with your app. This is extremely important on launch day. By keeping an eye on what’s being said about you, you’ll be able to find new articles and be more responsive to users quickly. Some users try to put your app in a bad light, but this can also be done by someone who is interested in hiding your apps.
Tools like Buzzsumo send a real-time alert about everything that happens with your app. Regardless of how you keep track of what’s being said about your app, it’s a good idea to set a goal for how quickly you respond. It lives up to this promise by setting realistic expectations for its users.
provide updates
The little you see is that updates are published on all channels during the launch. If a respected news agency writes about your app, be sure to add citations to the App Store, website and post the article directly to social media. When someone talks about your app, you help others as evidence.
The same goes for the general questions you receive. Keep your FAQs and knowledge base up to date with new information. You can even post these updates on social media.
Conclusion
Launching your app is the beginning of the adventure, not the end. You want all that hard work to pay off. Make sure of this by working on your app release. These app launch and marketing tips will help you with your own launch strategy. Don’t assume: The rest will come naturally because you’ve developed this.
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