If you use social media in marketing, you are certainly familiar with terms such as social monitoring and social listening. But do you know what they mean? Contrary to appearances, they should not be used interchangeably because they define two different things. Find out what, further in the article!
We are talking about two strategies that rely on observing and collecting data on keywords used on social platforms marked with brands or hashtags.
In other words: social monitoring is collecting data, and listening is analyzing this information in order to improve marketing strategies and running a business. So how do you approach these two methods?
Monitoring assumes contact with the client on an ongoing basis and in person – sometimes we will thank you in the comment for your commitment, other times we will explain the problem, and we will answer the question to others. The interaction usually ends there. You should also be aware that any such commitment is important! Good customer service is essential to keep them from putting their money in someone else’s hands. Therefore, quick reactions based on monitoring should form the basis of online activities.
Meanwhile, listening takes place on a much larger scale. Thanks to it, we are able to look at the types of interactions with recipients as a whole and draw appropriate conclusions – maybe the same problem often appears in them? Or are we seeing a lot of praise on a specific product? If we see such trends, we will be able to fix bugs and target what users are happy with. So let’s go – it’s time to listen!
Also Read : Google Ad Manager – What Should You Know?
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