In the last several months, companies worldwide have come a long way, at an accelerated pace discovering and improving the remote first, and now mainly hybrid work model. According to research by CBRE, the process can be broken down into five distinct steps, the last of which is reaching functional maturity, in which the company…
marketing department: Legendary Peter Drucker called the pope management during one of the discussions on the role of marketing in the enterprise voice had the following thought: There is no doubt that if marketing activity were conducted ideally, sales the literal sense of the word would be redundant. This observation, seemingly controversial, contains a profound…
Bitcoin valuation dropped from 50,000 dollars to approx. 30 thousand. Dollars have introduced a lot of confusion in the markets. The main reasons for this situation are the actions of Chinese regulators and the skeptical statements of billionaire Elon Musk. In February 2021, Tesla, the Muska company, purchased bitcoin worth $ 1.5 billion, announcing that…
One of the main goals of digital transformation in business is greater efficiency. Thanks to automation, we can achieve our goal with less effort, time, money, and fewer risks. Striving for perfection is a natural work process. How to define such perfection? Even as a maximum optimization of actions taken. We try to achieve the…
According to the latest survey, “Global Entrepreneurship Monitor 2020/2021”, the pandemic negatively affected the entrepreneurship of Poles. The situation caused by the coronavirus affected women much harder, which means that they decided to start a company much less often than men. In Poland, for one enterprise set up by a woman, there are currently two…
UX ( user experience ) is a buzzword, a catch-up word that has penetrated business and technological salons. Although he is making an astonishing career, not everyone knows what it means for a specific business. Wikipedia states that UX is “the whole experience the user experiences while using the product.” Sounds good, but what does…
The idea of relocating servers from the company’s headquarters to the Data Center increases concerns about ensuring uninterrupted access to data, applications, and backups. Is it right? Doubts will be solved by properly planned migration and data protection by making backups. This offer is available only from large service providers with both data center facilities…
Artificial intelligence is already part of our reality, and we should live with this thought. The bottom line, however, is that she is constantly learning. So we are dealing with a technology that is not yet fully “invented”, and we operate rather in the area of machine learning. As a result, a “machine” is to…
Almost every third company perceives intelligent technologies as one of the main factors deciding when choosing a location for their new office. It was like that a few months ago. Before the pandemic, masks, gloves, and the need to keep two meters distance between people. What will it be like to go back to work…
What is social selling in the Polish business context? What is social selling in the Polish business context? Is it really sales, or is it more marketing, relationship building, close to sales, but not sales itself? A: Social selling is community-based sales. Many people associate it with the LinkedIn platform. However, it is certainly not…
