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Set Strategic Bar Marketing Goals
While bar operations face the traditional marketing challenges of restaurant, some unique issues promote heavy drinking and carry the risk of serving frustrated people. Bars often have to negotiate to serve food in a crowded, noisy, kitchen-separated environment.
Great care must be taken when selling alcohol to avoid violating local wine, beer, and liquor laws. Many jurisdictions have limited advertising, drinking incentives, and “happy hour” pricing. However, there are many responsible workarounds, such as “top shelf” alcoholic beverages, specialty beverages using molecular mixing technology, and grocery discounts to complement the purchase of beverages.
Define Marketing Goals
After all, your goals are to increase sales and profits, but ambiguous general goals are difficult to monitor and achieve. Bar marketing goals can increase alcohol sales, create social buzz for business, attract key population segments such as the Millennium, and spend more money on longer stays. .. You may want to introduce a new menu or a sign line for alcoholic and non-alcoholic beverages. You may want to turn the bar into an entertainment venue. Setting some traceable and measurable goals is a sound policy for marketing and business planning.
Regardless of your goals and strategies, you should investigate local alcohol-related rules to avoid legal issues. Not all promotional ideas are suitable for all types of bars. For example, hosting a vintage wine tasting event may be inappropriate for adjacent bars and grills. Bar promotions need to be tailored to your target customers, available space, and price profile, but the following suggestions should provoke some creative marketing ideas.
Utilization Of Social Media
Social media platforms have come to connect people with similar interests in an unparalleled way. Millenniums often connect with people living nearby through social media and build an active social life. Here are some ideas for social media marketing for bar operations:
- Incentives for social members only
Advertising specials for specific social groups can broaden your social profile and broaden your reach.
- Incorporating user-created ideas
You can host user-created contests on various social sites to ask for ideas for new foods, snacks, drinks, and themes.
- Develop a community group
Social media is an ideal platform for promoting your bar space for casino nights for funding for community groups, fundraising, charities, and other events.
- Interact with local celebrities and influencers
You use social media to reach out to local celebrities and influential people and persuade them to promote their ideas, causes, and products in your bar.
- Create relevant posts
Post photos, articles, tweets, and videos that introduce your bar concept and customers.
- Organize improvisational events
You can encourage customers to invite friends for an improvisational gathering by holding an informal contest to see who can drop the most fellow employees, team members, or friends. I can do it.
- Encourage sharing
We encourage you to share photos of food, appetizers, and colorful drinks. You can share these posts on your digital signature or large screen monitor.
- Incorporate user-generated content into your marketing
Share user-created content such as photos, reviews, and karaoke performances to gain popularity, drive referrals, and enhance customer loyalty.
- Recruiting staff
Each server is naturally invested in your success, as your bar staff relies on tips. Encourage employees to share information about bar events, food, and drinks on Instagram, Facebook, and Twitter. These posts don’t have to be complicated. The server just says that the server is working and the bar is great.
Use Creative Culinary Trends To Attract Customers
Both bars and restaurants promote and attract customers by adopting ideas from molecular gastronomy and mixology. The movement of molecular microbiology was first named and introduced in Spain by Chef Ferran Adrià in 2003. Initially, Adrià developed a spheroidizing technique that turned a liquid into a colorful sphere. These spheres can add an artistic feel to the cocktail and often provide a strong flavor enhancement.
Other techniques have become common for making foams, layered beverages, gels, and beverages. Mixed drinks have become an art in the highly competitive world of bar promotion, and bar owners can attract drinks that incorporate the magic and art of alchemy to the Millennium and Urban Hipsters. Special equipment for trendy bars includes liquid nitrogen, dehydration equipment, candy-making tools, blowtorches, raw material molds, and whipping equipment. Creative mixes are often characterized by foams, jellies, edible cocktails, infused flavors, and liquids capable of suspending solid ingredients.
Design Issues Affecting The Bar
Bar to the problem of the influence of interior design there are a few of you. The bar is committed to making our customers more comfortable and attractive. Decoration for special events is important, and bars often choose to set up refrigerators and short-term preparation areas to prepare food for bar customers. It is also important to have a bar area near the toilet. The lighting is usually dark. If you’re planning on karaoke or entertainment, it’s useful to have the infrastructure to create the stage and broadcast the sound.
GPS Marketing
Mobile location-based marketing is a powerful tool for bars and restaurants. According to one UK survey, 66% of marketers now believe that location-based marketing offers the most promising advertising opportunities for using digital technology. Targeting those attending nearby theaters and sporting events, you can enjoy cocktails, dinners, snacks, and more.
The key to success is to provide people nearby with a personalized message at the right time. People can easily share their location on their mobile devices and send custom messages based on the following locations:
- Native language message
- Timely suggestions for expanding night entertainment
- Special incentives to respond to your message
- Mobile booking of large group tables
- Target prospects based on age
- Encourage people to relax after a busy day of shopping
Tasting Event
Social business drinkers, luxury couples, and drink lovers can enjoy all kinds of tasting events. Includes beer, wine, specialty drinks, non-alcoholic beverages, as well as coffee and tea. Earn many promotional miles by tasting beer from around the world and tasting beer. Carrying craft beer can attract millennium people, beer lovers, and those interested in craft beer trends.
These tasting events can have themes such as specific spirit, country of origin, festive holiday drinks, and other creative concepts. At the menu food tasting event, you can sample a variety of foods, appetizers, and drinks. Consider the appeal of receiving an invitation on your mobile phone as if you were having a cocktail while sampling tapas while walking past the bar offering.
Local Sports Team Sponsor
Most bars rely heavily on repeat customers. Very specialized in the atmosphere of the bar and friends. One of the easiest ways to attract regular customers to share their attitude is to sponsor a local sports team. You can choose a professional, college, or even school team, or ask team members for free meals and drinks after a local match.
There are many promotions for local teams, including branded merchandise, game pools, live broadcasts, sports goods, and idiot sports contests. Your bar can also host virtual sports teams and leagues-especially for championship events.
Promotion By Events And Stunts
Successful bar promotion events include bar crawling, scavenger hunting, contests, holiday events, and entertainment. Guerrilla Marketing Events-Internet and traditional media such as abandoned building signboards, city graffiti cleaning, Halloween staff outfits, tying in blockbuster movies, and sports championships.
Large-Scale Life With Instant Order
Bar profits are often concentrated in the hours preceding midnight. In short, it’s important to have time to speed up service, place orders quickly, still engage customers, and evaluate each customer’s clear direction. A mobile and simple interface, such as Waiterio’s affordable point-of-sale system, speeds up bartender ordering of drinks, reduces mistakes, and reduces the time the server connects with customers.
In today’s connected world, bars face extreme competition to attract trendy bachelors with high disposable income and business people who want to entertain their royal customers. Bar operations face competition from hotel lounges, rave, privately hosted events, and pop-up clubs. However, by developing creative ideas that resonate with your target audience, you can secure stable customers, increase profits, and establish your bar as a popular local hangout for your target audience.
Also Read : How To Find a Niche Market: 8 Inspirational Cases
