Digital Marketing, In many companies, there are still entrepreneurs who think with a watertight approach to communication and who simplify the concept of “marketing” in the translation of “one or more services” to be purchased externally to achieve who knows what result but which it often comes down to the desire to “increase turnover.” Marketing…
Web Marketing, The peak of this historical dichotomy was reached when the streets were lined with leaflets and posters of all kinds. On television, some commercials force you to eat ice cream through hypnotizing and decisive imperative effects. This cross-section represented a fundamental phase in the history of communication and of the entire world economic…
Customer experience and business Providing a good service/product experience to customers is directly proportional to their loyalty. It is thought that building and improving the CE (Customer Experience) has a high cost to the company, so much so that it does not allow itself the luxury of dwelling too much on its actual advantages. By…
In the Logistics and Transport sector, a digital revolution has been underway for some time now with new business models aimed at the nascent “digital logistics” of goods, with innovative delivery solutions in support of a highly competitive market solicited by an increasingly global economy governed by the rise of e-commerce, which during the pandemic…
Smart Home, We can basically define it as an infrastructure made up of multiple systems, more or less complex, where the crucial and vital processes are reviewed and redefined, with the primary purpose of improving the livability of spaces by citizens, according to the assumptions of well-being and optimization of public services, producing that digital…
Biometrics, We are returning to a “normal” life. Everything reopens or will reopen, with different timings depending on the countries and activities. But despite the vaccination campaign, which is going on massively in many states, we cannot afford to let our guard down. Not only the masks but all the control devices introduced to contain…
Access Control, It may look like a scene from a movie. An employee is preparing to enter a high-risk area where precious objects are kept. As he presents his badge to the reader to enter, he feels the gun barrel pointed at his back. The thug on duty intends to take advantage of the favorable…
Are you thinking of creating an online course? Here’s how to publish, promote and sell online lessons and courses. Find out what you need to structure the lessons, organize an action plan and put your time and know-how to good use. It is impossible to ignore the growth of the e-learning market, for which a…
For many businesses, Instagram is a great channel for getting to know potential customers – here’s how to create a corporate Instagram account, step by step. If you’re reading this, it’s because you understand the importance of owning a corporate Instagram account as part of an effective social media marketing strategy. In June 2018, in…
Here are a few tips and strategies to increase newsletter subscription and improve all email marketing actions. Find out more in this article. Having a large database of people who have given their written consent to receive emails with promotional content is the basis of any effective Email Marketing strategy. Subscription to the newsletter is…
