Semantic Web And Web Marketing, third generation web, web 3.0. That the World Wide Web has evolved in dynamism, interactivity, and intelligence is undisputed, whatever the name by which we want to define it. The term “semantic” refers to understanding and meaning, which is exactly what the semantic web implies: focusing more on the meaning…
10 Digital Marketing Tips to take advantage of all the opportunities of the web for your brand Summer is the time of the year to relax, yes, but also the time to start thinking about good resolutions for “September,” the month that has never stopped representing a “new beginning.” And in a landscape where investments…
Two closely related and complementary web marketing activities Lead Generation and Marketing Automation are the two pillars of digital strategies. Leads, users, prospects, customers, and loyal customers. This is the path of the ideal digital strategy. And the winning one. In a landscape where competitiveness is always higher and the audience is more and more…
Digital Marketing, In many companies, there are still entrepreneurs who think with a watertight approach to communication and who simplify the concept of “marketing” in the translation of “one or more services” to be purchased externally to achieve who knows what result but which it often comes down to the desire to “increase turnover.” Marketing…
Web Marketing, The peak of this historical dichotomy was reached when the streets were lined with leaflets and posters of all kinds. On television, some commercials force you to eat ice cream through hypnotizing and decisive imperative effects. This cross-section represented a fundamental phase in the history of communication and of the entire world economic…
Customer experience and business Providing a good service/product experience to customers is directly proportional to their loyalty. It is thought that building and improving the CE (Customer Experience) has a high cost to the company, so much so that it does not allow itself the luxury of dwelling too much on its actual advantages. By…
In the Logistics and Transport sector, a digital revolution has been underway for some time now with new business models aimed at the nascent “digital logistics” of goods, with innovative delivery solutions in support of a highly competitive market solicited by an increasingly global economy governed by the rise of e-commerce, which during the pandemic…
Smart Home, We can basically define it as an infrastructure made up of multiple systems, more or less complex, where the crucial and vital processes are reviewed and redefined, with the primary purpose of improving the livability of spaces by citizens, according to the assumptions of well-being and optimization of public services, producing that digital…
Biometrics, We are returning to a “normal” life. Everything reopens or will reopen, with different timings depending on the countries and activities. But despite the vaccination campaign, which is going on massively in many states, we cannot afford to let our guard down. Not only the masks but all the control devices introduced to contain…
Access Control, It may look like a scene from a movie. An employee is preparing to enter a high-risk area where precious objects are kept. As he presents his badge to the reader to enter, he feels the gun barrel pointed at his back. The thug on duty intends to take advantage of the favorable…
