Go to the place where the customer is and do business. This is the golden rule of business. In the past, the only option was to set up a physical store in a busy area. Now that social platforms are building digital streets, what companies need to do is deliver a native-feeling experience to community…
The world is confused by the uncertain future. Governments around the world are calling for the suspension of overseas travel, demanding refrain from going out and lockdowns, as well as non-business holidays that are essential to people’s lives. This is to delay the spread of the global pandemic, Coronavirus Disease (COVID-19), and to protect people’s…
Many popular coffee shops use Shopify to launch online stores. And under the circumstances where going out is restricted or the cafe is not open, you will drink coffee more often at home. With the growing demand for online coffee, there are special opportunities for existing cafe owners who want to focus on online sales…
What Is E-Commerce In The First Place? E-commerce, also known as “electronic commerce” in Japan, is roughly a transaction that takes place on the Internet. If a company sells goods online, it’s e-commerce. Amazon, for example, can be counted as one of the most well-known sites in the e-commerce industry. In this article, we’ll cover…
First of all, let me tell you. Building a brand from scratch is not easy. When I started thinking about how to connect the products I sell with the audience I wanted to reach, “What logo should I use?” “How do you want people who see the logo to feel?” “Is there any response from…
When I graduated from art school 15 years ago, I mastered color theory and watercolor techniques, but I didn’t know anything about business. I learned to create a basic portfolio site as a year-end project. There was no e-commerce function, just sample work, and a contact page. In the first week of working as a…
When you browse a site, you often have multiple tabs to work with. At this time, what is useful for instantly identifying each site and switching tabs? That is the favicon. A favicon is a small icon that appears in browser tabs, navigation bars, bookmark lists, search history, and more. The blue circle in F if…
One of the important things when starting an online shop with Shopify is the domain. A domain is simply an “address on the Internet“. You use your address to access your store. In other words, making your address easy to understand and remember will make a big difference in your impression of the store! Today,…
The e-commerce commodity market has changed significantly over the last decade. The E packing solutions of commerce created a unique customer touchpoint, have grown in the same way because it is also required for delivery and logistics, 2025 is the year more than 6 trillion yen and is expected to be the market size. For…
Set Strategic Bar Marketing Goals While bar operations face the traditional marketing challenges of restaurant, some unique issues promote heavy drinking and carry the risk of serving frustrated people. Bars often have to negotiate to serve food in a crowded, noisy, kitchen-separated environment. Great care must be taken when selling alcohol to avoid violating local…
