Bitcoin valuation dropped from 50,000 dollars to approx. 30 thousand. Dollars have introduced a lot of confusion in the markets. The main reasons for this situation are the actions of Chinese regulators and the skeptical statements of billionaire Elon Musk. In February 2021, Tesla, the Muska company, purchased bitcoin worth $ 1.5 billion, announcing that…
According to the latest survey, “Global Entrepreneurship Monitor 2020/2021”, the pandemic negatively affected the entrepreneurship of Poles. The situation caused by the coronavirus affected women much harder, which means that they decided to start a company much less often than men. In Poland, for one enterprise set up by a woman, there are currently two…
UX ( user experience ) is a buzzword, a catch-up word that has penetrated business and technological salons. Although he is making an astonishing career, not everyone knows what it means for a specific business. Wikipedia states that UX is “the whole experience the user experiences while using the product.” Sounds good, but what does…
What is social selling in the Polish business context? What is social selling in the Polish business context? Is it really sales, or is it more marketing, relationship building, close to sales, but not sales itself? A: Social selling is community-based sales. Many people associate it with the LinkedIn platform. However, it is certainly not…
Netflix Prize: Competitions provoke and inspire, awards motivate. In this spirit, Reed Hastings, co-founder, president and CEO of Netflix, launched a great Netflix Award competition in October 2006. The Orteig Award inspired Charles Lindbergh to take an epochal lonely flight across the Atlantic in 1927. The Kremer Prize for flying a muscular plane made the…
Scalable sales: how to turn marketing and sales departments into a machine driving the development and expansion of the company? We will learn about the latest models and practices that will allow us to meet new customer needs and sales challenges. Scalability is a feature that distinguishes companies that have a chance to increase their…
The cryptocurrency space is not limited only to Bitcoin, Litecoin, and Ethereum, which are the ones that come to mind when we talk about this world. There are hundreds of cryptocurrencies available to buy or trade, each with its unique twist on blockchain technology and different intended uses. When it comes to investing in cryptocurrencies,…
project: We’ve been publishing a lot recently about communication at different levels. Still, it seems like this is just the tip of the iceberg. It turns out that communication in the project and in the team is a timeless and inexhaustible topic. How to control communication in the project? I would divide the communication in…
Why do we need documentation? Let’s start from the beginning. What is the documentation for? I once heard such a wise sentence “We sign contracts for bad times.” The same is in part with the documentation of information systems. It is a form of contract between businesses and developers. In the customer-supplier relationship, it is…
Do you know what connects a successful blog, a popular Instagram page and a profitable e-shop? In all three cases, quality text is a key factor. Interesting articles on the blog, catchy posts on social networks or descriptions of products capable of bringing the customer to purchase. Whether your content strategy includes any form of…
