In 2020, the global outdoor, TV, and Internet advertising market is likely to shrink by 7.5%, or almost $ 38.5 billion, compared to 2019. Based on the annual PwC Global Entertainment & Media Outlook study, the report’s authors, Prospects for the development of the entertainment and media industry in Poland 2020-2024, looked at the current…
Revolution In Marketing: Who in the 2.0 world dictates the conditions – us or the machines? Are futuristic visions straight from the Matrix becoming a reality? Do new technologies force us to make concessions, share our lives with them, and change our daily habits? Or is it perhaps marketers who observe our behavior and try…
marketing department: Legendary Peter Drucker called the pope management during one of the discussions on the role of marketing in the enterprise voice had the following thought: There is no doubt that if marketing activity were conducted ideally, sales the literal sense of the word would be redundant. This observation, seemingly controversial, contains a profound…
Bitcoin valuation dropped from 50,000 dollars to approx. 30 thousand. Dollars have introduced a lot of confusion in the markets. The main reasons for this situation are the actions of Chinese regulators and the skeptical statements of billionaire Elon Musk. In February 2021, Tesla, the Muska company, purchased bitcoin worth $ 1.5 billion, announcing that…
According to the latest survey, “Global Entrepreneurship Monitor 2020/2021”, the pandemic negatively affected the entrepreneurship of Poles. The situation caused by the coronavirus affected women much harder, which means that they decided to start a company much less often than men. In Poland, for one enterprise set up by a woman, there are currently two…
UX ( user experience ) is a buzzword, a catch-up word that has penetrated business and technological salons. Although he is making an astonishing career, not everyone knows what it means for a specific business. Wikipedia states that UX is “the whole experience the user experiences while using the product.” Sounds good, but what does…
What is social selling in the Polish business context? What is social selling in the Polish business context? Is it really sales, or is it more marketing, relationship building, close to sales, but not sales itself? A: Social selling is community-based sales. Many people associate it with the LinkedIn platform. However, it is certainly not…
Netflix Prize: Competitions provoke and inspire, awards motivate. In this spirit, Reed Hastings, co-founder, president and CEO of Netflix, launched a great Netflix Award competition in October 2006. The Orteig Award inspired Charles Lindbergh to take an epochal lonely flight across the Atlantic in 1927. The Kremer Prize for flying a muscular plane made the…
Scalable sales: how to turn marketing and sales departments into a machine driving the development and expansion of the company? We will learn about the latest models and practices that will allow us to meet new customer needs and sales challenges. Scalability is a feature that distinguishes companies that have a chance to increase their…
The cryptocurrency space is not limited only to Bitcoin, Litecoin, and Ethereum, which are the ones that come to mind when we talk about this world. There are hundreds of cryptocurrencies available to buy or trade, each with its unique twist on blockchain technology and different intended uses. When it comes to investing in cryptocurrencies,…
