The process of building brand awareness among consumers is complex and lengthy. Those who expect results in the blink of an eye may feel disappointed. However, the downstream benefits you can derive from having a strong brand are really tangible and worthwhile. Beginners may have doubts – what is brand awareness anyway? This term refers…
The dynamic development of online sales in recent years has resulted in the creation of online store marketing. What is this type of marketing characterized by, what tools does it use, and how to conduct it well? Marketing of online stores The definition of online store marketing says it is one of the varieties of…
Advertising is the lever of success – all businessmen are aware of this fact. To meet their expectations, almost 18 years ago, the Google AdWords application was created to help entrepreneurs advertise themselves on the Internet and directly reach potential customers. Everything came in various forms – like short films, gifs, or plain texts. Unfortunately,…
Lead generation campaigns aim to attract the greatest possible number of customers to the brand, some of whom will establish long-term cooperation with it. An efficiently prepared marketing action is the best way to guarantee yourself profits with little effort and finances. However, in order for it to be successful, it must be planned well…
According to the last publication of the data of the Central Statistical Office, in 2021, the value of trade in exports in the period from January to October this year. Amounted to PLN 1,059.1 billion. Therefore, foreign sales rebounded for good from the low pandemic, growing by 22.5% compared to the previous year. Imports accelerated…
In order to build a competitive advantage today at the level of marketing and sales processes, it is necessary to master five new principles of sales and customer service. Do you know them? How many of them do you use? First: narrative That is a collection of elements of the corporate identity that form the…
When consumers stigmatize marketing fake more and more loudly, does rational communication bring better results? But does the most primal part of our nature prevail – the emotions? Or maybe we should stop puzzling over what is better and test both approaches? This is probably the best solution, so let’s “go” for a beer. As…
In 2020, the global outdoor, TV, and Internet advertising market is likely to shrink by 7.5%, or almost $ 38.5 billion, compared to 2019. Based on the annual PwC Global Entertainment & Media Outlook study, the report’s authors, Prospects for the development of the entertainment and media industry in Poland 2020-2024, looked at the current…
Revolution In Marketing: Who in the 2.0 world dictates the conditions – us or the machines? Are futuristic visions straight from the Matrix becoming a reality? Do new technologies force us to make concessions, share our lives with them, and change our daily habits? Or is it perhaps marketers who observe our behavior and try…
marketing department: Legendary Peter Drucker called the pope management during one of the discussions on the role of marketing in the enterprise voice had the following thought: There is no doubt that if marketing activity were conducted ideally, sales the literal sense of the word would be redundant. This observation, seemingly controversial, contains a profound…
