The dynamic development of online sales in recent years has resulted in the creation of online store marketing. What is this type of marketing characterized by, what tools does it use, and how to conduct it well? Marketing of online stores The definition of online store marketing says it is one of the varieties of…
According to the last publication of the data of the Central Statistical Office, in 2021, the value of trade in exports in the period from January to October this year. Amounted to PLN 1,059.1 billion. Therefore, foreign sales rebounded for good from the low pandemic, growing by 22.5% compared to the previous year. Imports accelerated…
In order to build a competitive advantage today at the level of marketing and sales processes, it is necessary to master five new principles of sales and customer service. Do you know them? How many of them do you use? First: narrative That is a collection of elements of the corporate identity that form the…
Revolution In Marketing: Who in the 2.0 world dictates the conditions – us or the machines? Are futuristic visions straight from the Matrix becoming a reality? Do new technologies force us to make concessions, share our lives with them, and change our daily habits? Or is it perhaps marketers who observe our behavior and try…
In the last several months, companies worldwide have come a long way, at an accelerated pace discovering and improving the remote first, and now mainly hybrid work model. According to research by CBRE, the process can be broken down into five distinct steps, the last of which is reaching functional maturity, in which the company…
Bitcoin valuation dropped from 50,000 dollars to approx. 30 thousand. Dollars have introduced a lot of confusion in the markets. The main reasons for this situation are the actions of Chinese regulators and the skeptical statements of billionaire Elon Musk. In February 2021, Tesla, the Muska company, purchased bitcoin worth $ 1.5 billion, announcing that…
According to the latest survey, “Global Entrepreneurship Monitor 2020/2021”, the pandemic negatively affected the entrepreneurship of Poles. The situation caused by the coronavirus affected women much harder, which means that they decided to start a company much less often than men. In Poland, for one enterprise set up by a woman, there are currently two…
Almost every third company perceives intelligent technologies as one of the main factors deciding when choosing a location for their new office. It was like that a few months ago. Before the pandemic, masks, gloves, and the need to keep two meters distance between people. What will it be like to go back to work…
What is social selling in the Polish business context? What is social selling in the Polish business context? Is it really sales, or is it more marketing, relationship building, close to sales, but not sales itself? A: Social selling is community-based sales. Many people associate it with the LinkedIn platform. However, it is certainly not…
Netflix Prize: Competitions provoke and inspire, awards motivate. In this spirit, Reed Hastings, co-founder, president and CEO of Netflix, launched a great Netflix Award competition in October 2006. The Orteig Award inspired Charles Lindbergh to take an epochal lonely flight across the Atlantic in 1927. The Kremer Prize for flying a muscular plane made the…
