TikTok is an 80-year-old novelty that works. Let me explain: if we do the counting since the first commercial aired on one of the NBC channels in New York, it has been 80 years since a commercial has been shared with the general public. Techniques, producers, mediums, and a bit of everything have changed, but…
Digital Transition: Children learn languages using them. Then comes grammar, syntax, spelling, and red and blue pencil markings. But we always start from an indisputable fact: that you learn something by using it. The same thing happens for digitization: a topic we hear about daily but remains obscure for most of us. In our homes,…
Optimize your work with Implementation A new concept of work that starts from the principle that every member of the marketing team can access the company’s business systems from any position is undoubtedly one of the fundamental elements for optimizing one’s work. These employees will no longer be tied to their physical presence but will…
Data Analytics: What is it, and what role does Pentaho play? Data Analytics: Resorting to Business Intelligence means having an ideal tool at your disposal to combine and homogenize the information coming from the various departments; this automatically and in complete safety, in a unique and certified way. Pentaho is now one of the most…
What is Hadoop? Hadoop supports analytics by handling unstructured data that increasingly comes from the world of social media and the Internet of Things. Through this framework, we can work with applications faster, taking advantage of storage optimization techniques. It is an Apache project designed and used by a global community of contributors using the…
Startups are a fascinating universe with incredible potential, constantly in turmoil. We have decided to dedicate a column to this ferment that starts from a fundamental question: what is a startup? What is a Startup? “A startup is a temporary organization looking for a repeatable, scalable, and profitable business model. This is how Steve Blank,…
Also, in 2020, video games will be one of the industries with the highest turnover in the world. Twitch: This result was achieved not only thanks to productions equal to Hollywood, such as The Last of Us: part 2, developed by Naughty Dog and published by Sony for PlayStation 4, but also through developing new…
When being responsive saves business Mobile Web, That mobile has changed economic strategies in the digital world is now a fact. Information, news, social media: most of the activities carried out by users in the sea of the Internet mainly take place from mobile devices. This trend is also confirmed by the new Audiweb report…
Semantic Web And Web Marketing, third generation web, web 3.0. That the World Wide Web has evolved in dynamism, interactivity, and intelligence is undisputed, whatever the name by which we want to define it. The term “semantic” refers to understanding and meaning, which is exactly what the semantic web implies: focusing more on the meaning…
Digital Marketing, In many companies, there are still entrepreneurs who think with a watertight approach to communication and who simplify the concept of “marketing” in the translation of “one or more services” to be purchased externally to achieve who knows what result but which it often comes down to the desire to “increase turnover.” Marketing…
