In the current digital era, data storage has become a key component of IT infrastructures. It is a collection point for data that is functional to business processes, which links the work of divisions and departments and facilitates exchange with partners and customers. Business continuity today can only do with adopting technological tools, methodologies, and…
Why is Data Loss Prevention strategic for organizations? A few considerations are enough to answer the question and understand the scenario in which we are moving. The value of companies and organizations is increasingly in the data they generate and manage: project data, strategic data, customer and analysis archives in general, but also more or…
A business continuity management solution is necessary for an organization. In fact, it is impossible to predict when a crisis will occur, but this will certainly happen. For an optimal resolution, it is essential to have foreseen a series of actions to implement the deed. For a business continuity management solution, the main objective is…
A buyer’s journey is the path a prospect takes from initial awareness of your company to becoming a customer. It may not be linear: A prospect might engage with you several times before purchasing and then drop out of touch for months or years before returning. However, even if the steps in this journey are…
With the digitization of business, information has become the most important competitive asset for any company. Corporate data security is, therefore, for operating in the software economy, where any executive or strategic process is linked to digital tools. Cybersecurity: threats are growing in the cloud era However, protecting corporate data security is not trivial, especially…
Microsoft has announced that Skype for Business Online will be withdrawn from the market and, starting from that date, no users will be able to use the application anymore. Here are all the details on the retirement plan and some tips on what to do if you have active licenses. Note: The announcement concerns Skype…
The war news and videos coming to us every day from Ukraine are having a major impact on the future of many companies. I am often asked if it still makes sense to do Marketing And Communication in a social, moral, and economic context that every day seems to drift more and more adrift. This…
In recent months we have begun to observe how the topics related to the metaverse, NFTs, and cryptocurrencies have gained great social prominence and have become increasingly debated. New technologies, especially those related to the blockchain, generate significant interest. User engagement in this content is demonstrated by the fact that, in 2021, web searches related…
Live streaming marketing is our future. The way through which the world of communication will develop a new dimension: much closer to companies, with a solid cultural and technological partnership that will support entrepreneurs in their path of strengthening their commercial strategies. The Vimeo platform, which, together with YouTube, governs the world of online video,…
TikTok is an 80-year-old novelty that works. Let me explain: if we do the counting since the first commercial aired on one of the NBC channels in New York, it has been 80 years since a commercial has been shared with the general public. Techniques, producers, mediums, and a bit of everything have changed, but…
