Keywords are words entered into an internet search engine in order to find specific information (e.g. specific products or services). Among them, several types can be distinguished: informative phrases (typed in to search for specific answers, e.g. “author of book X”), advertising phrases brand (company name), general keywords (most often one or two-word phrases that…

When faced with the choice between an advertising campaign on the most popular social networking site, which is Facebook, and an advertising campaign on the Google network, it is worth looking at the basic differences between the two platforms. Facebook’s reach vs. Google’s reach. We are undoubtedly looking at two giants. According to research, 96%…

Internet Marketing: Promotion is a very important element of the overall strategy in the catering industry. It can take many forms, but nowadays, we definitely should not forget about the Internet. It is a great method to show yourself and reach target groups with your offer – however, you have to try to be noticed…

Instagram Post : Instagram is one of the most popular social media applications on the market today; millions of users add thousands of photos to their profile or relationship every day. Although the creators of Instagram are trying to develop the browser version of the application as dynamically as the version for mobile devices, the…

Reaching your target group is an important element in the operation of any company. It is worth using all means for this purpose, including promoting your own brand by organizing Facebook contests. The portal itself defines the concept of engagement as “the number of people who clicked anywhere on your post.” This applies to likes…

A / B testing: When creating websites, advertising creations, sponsored posts, or newsletters, we often rely on our own intuition and sense of aesthetics. However, not always what appeals to us; it also reaches the audience. As a result, we can meet with low conversion despite hard work. A / B testing is a simple…

Remarketing is one of the best customer acquisition tools. Being able to create a list of people who have visited our site is very beneficial. Reaching them and presenting them with a special advertisement, e.g., in the form of a discount, can give much better results than acquiring customers from the original advertising campaign. So…

Instagram Post: On the surface, it may seem that Instagram is a simple social networking application in which each user can upload their photo, view their friends’ photos, or watch the lives of celebrities. Meanwhile, there are complicated algorithms behind everything that recalculate all the data provided to them, and on this basis, they assess…