
COVID-19 Is Digitizing The Advertising Market
In 2020, the global outdoor, TV, and Internet advertising market is likely to shrink by 7.5%, or almost $ 38.5 billion, compared to 2019. Based on the annual PwC Global Entertainment & Media Outlook study, the report’s authors, Prospects for the development of the entertainment and media industry in Poland 2020-2024, looked at the current…