Advertising is the lever of success – all businessmen are aware of this fact. To meet their expectations, almost 18 years ago, the Google AdWords application was created to help entrepreneurs advertise themselves on the Internet and directly reach potential customers. Everything came in various forms – like short films, gifs, or plain texts. Unfortunately,…
Lead generation campaigns aim to attract the greatest possible number of customers to the brand, some of whom will establish long-term cooperation with it. An efficiently prepared marketing action is the best way to guarantee yourself profits with little effort and finances. However, in order for it to be successful, it must be planned well…
The latest leaks show that OnePlus is intensively working on a new generation of its flagships. Information about the specification of the OnePlus 10 Pro model has just appeared on the network. Unfortunately, its premiere will take a while longer. Probably its price will also be at an appropriate level, as it will probably be…
The realme brand has recently become one of the busiest smartphone manufacturers. Virtually not a month or even a week without hearing about new models with the brand’s logo. It is true that not all of them are sold in Europe. Nevertheless, even with us, the choice becomes quite big. And realme doesn’t do anything…
As previously announced, POCO has presented its new smartphone model. Of course, I am talking about the POCO M4 Pro. Most of the previous leaks were confirmed. For now, the smartphone has been shown on the Asian market, but it will probably also appear in Europe soon. It should also not be missing in our…
According to the last publication of the data of the Central Statistical Office, in 2021, the value of trade in exports in the period from January to October this year. Amounted to PLN 1,059.1 billion. Therefore, foreign sales rebounded for good from the low pandemic, growing by 22.5% compared to the previous year. Imports accelerated…
In order to build a competitive advantage today at the level of marketing and sales processes, it is necessary to master five new principles of sales and customer service. Do you know them? How many of them do you use? First: narrative That is a collection of elements of the corporate identity that form the…
When consumers stigmatize marketing fake more and more loudly, does rational communication bring better results? But does the most primal part of our nature prevail – the emotions? Or maybe we should stop puzzling over what is better and test both approaches? This is probably the best solution, so let’s “go” for a beer. As…
In 2020, the global outdoor, TV, and Internet advertising market is likely to shrink by 7.5%, or almost $ 38.5 billion, compared to 2019. Based on the annual PwC Global Entertainment & Media Outlook study, the report’s authors, Prospects for the development of the entertainment and media industry in Poland 2020-2024, looked at the current…
Revolution In Marketing: Who in the 2.0 world dictates the conditions – us or the machines? Are futuristic visions straight from the Matrix becoming a reality? Do new technologies force us to make concessions, share our lives with them, and change our daily habits? Or is it perhaps marketers who observe our behavior and try…
