When consumers stigmatize marketing fake more and more loudly, does rational communication bring better results? But does the most primal part of our nature prevail – the emotions? Or maybe we should stop puzzling over what is better and test both approaches? This is probably the best solution, so let’s “go” for a beer. As…
In 2020, the global outdoor, TV, and Internet advertising market is likely to shrink by 7.5%, or almost $ 38.5 billion, compared to 2019. Based on the annual PwC Global Entertainment & Media Outlook study, the report’s authors, Prospects for the development of the entertainment and media industry in Poland 2020-2024, looked at the current…
Revolution In Marketing: Who in the 2.0 world dictates the conditions – us or the machines? Are futuristic visions straight from the Matrix becoming a reality? Do new technologies force us to make concessions, share our lives with them, and change our daily habits? Or is it perhaps marketers who observe our behavior and try…
In the last several months, companies worldwide have come a long way, at an accelerated pace discovering and improving the remote first, and now mainly hybrid work model. According to research by CBRE, the process can be broken down into five distinct steps, the last of which is reaching functional maturity, in which the company…
marketing department: Legendary Peter Drucker called the pope management during one of the discussions on the role of marketing in the enterprise voice had the following thought: There is no doubt that if marketing activity were conducted ideally, sales the literal sense of the word would be redundant. This observation, seemingly controversial, contains a profound…
Bitcoin valuation dropped from 50,000 dollars to approx. 30 thousand. Dollars have introduced a lot of confusion in the markets. The main reasons for this situation are the actions of Chinese regulators and the skeptical statements of billionaire Elon Musk. In February 2021, Tesla, the Muska company, purchased bitcoin worth $ 1.5 billion, announcing that…
One of the main goals of digital transformation in business is greater efficiency. Thanks to automation, we can achieve our goal with less effort, time, money, and fewer risks. Striving for perfection is a natural work process. How to define such perfection? Even as a maximum optimization of actions taken. We try to achieve the…
FF Rewards: We’ve all heard about the GFF (Garena Free Fire) craze while using ff rewards to access the game. FF is a mobile battle royale game that has been outlawed in several areas but is still developing quickly. The game’s four-year anniversary celebration included an event in the United States that created over 1.6…
According to the latest survey, “Global Entrepreneurship Monitor 2020/2021”, the pandemic negatively affected the entrepreneurship of Poles. The situation caused by the coronavirus affected women much harder, which means that they decided to start a company much less often than men. In Poland, for one enterprise set up by a woman, there are currently two…
UX ( user experience ) is a buzzword, a catch-up word that has penetrated business and technological salons. Although he is making an astonishing career, not everyone knows what it means for a specific business. Wikipedia states that UX is “the whole experience the user experiences while using the product.” Sounds good, but what does…
