Two closely related and complementary web marketing activities Lead Generation and Marketing Automation are the two pillars of digital strategies. Leads, users, prospects, customers, and loyal customers. This is the path of the ideal digital strategy. And the winning one. In a landscape where competitiveness is always higher and the audience is more and more…
Digital Marketing, In many companies, there are still entrepreneurs who think with a watertight approach to communication and who simplify the concept of “marketing” in the translation of “one or more services” to be purchased externally to achieve who knows what result but which it often comes down to the desire to “increase turnover.” Marketing…
Successful Company Needs a Team, The post-pandemic leaves us a sad legacy that we cannot fail to acknowledge. In fact, we are witnessing a paradox. High levels of unemployment and, at the same time, companies that complain about the lack of specialized and non-specialized personnel. Recently the press has also extensively commented on the phenomenon…
Web Marketing, The peak of this historical dichotomy was reached when the streets were lined with leaflets and posters of all kinds. On television, some commercials force you to eat ice cream through hypnotizing and decisive imperative effects. This cross-section represented a fundamental phase in the history of communication and of the entire world economic…
Customer experience and business Providing a good service/product experience to customers is directly proportional to their loyalty. It is thought that building and improving the CE (Customer Experience) has a high cost to the company, so much so that it does not allow itself the luxury of dwelling too much on its actual advantages. By…
The digital acceleration imposed by the pandemic and the central role of physical security in managing the most delicate phases of the emergency has pushed cloud-based solutions and sensitivity to cyber risk. Physical security has not been used for a long time to protect people and assets: end users have a broader vision of how…
Anti-Intrusion, Artificial intelligence is becoming increasingly popular in all market sectors. Even in those that, by tradition and technology, are linked to the more “physical” aspect, today they have to deal more and more with a “mind” given to things in order to manage the required functionalities better. As we will see in this article,…
If something connects the real with the virtual, data with services, companies, and technology, it is cloud computing. It is a paradigm of internet delivery of technological services requested by a customer from a supplier, who makes available applications and computational resources (CPU, RAM, disk space) remotely in the form of an IT cloud, cloud….
The threat is current: Cybercriminals have proven that they can carry out ransomware attacks on all sorts of organizations to extort valuable money or data. A growing number of companies in Italy and abroad have found themselves in the awkward position of deciding whether to pay the ransom or say goodbye to their data. And…
In the Logistics and Transport sector, a digital revolution has been underway for some time now with new business models aimed at the nascent “digital logistics” of goods, with innovative delivery solutions in support of a highly competitive market solicited by an increasingly global economy governed by the rise of e-commerce, which during the pandemic…
