Communication is essential Digital will save SMEs: 2022 has taught us this by reminding companies, particularly SMEs, that communication is essential for the company’s strategic and operational management and success. In this period, digital communication and marketing solutions have shown us how they can remedy forced domiciliation, closure of borders, and fairs. Indeed, the forced…
TikTok is an 80-year-old novelty that works. Let me explain: if we do the counting since the first commercial aired on one of the NBC channels in New York, it has been 80 years since a commercial has been shared with the general public. Techniques, producers, mediums, and a bit of everything have changed, but…
One premise: dynamism Subsidized finance and marketing are a winning combination. But to talk about subsidized finance and marketing, we must start with a question: why use it? The answer lies in an ancient saying, “you are not asked to complete the work, but you are not free to withdraw from it.” Leaving tradition to…
Digital Transition: Children learn languages using them. Then comes grammar, syntax, spelling, and red and blue pencil markings. But we always start from an indisputable fact: that you learn something by using it. The same thing happens for digitization: a topic we hear about daily but remains obscure for most of us. In our homes,…
Big Data Hadoop: Over the past ten years (precisely a few years now), huge companies such as Google, Yahoo!, Amazon and Facebook have effectively collected and connected vast amounts of information ( Big Data Analytics ), creating dissemination tools such as advertising frameworks around the web. Apache Hadoop, the framework that supports distributed applications with…
The Earth is changing and not in favorable terms. Keeping the melting level of glaciers monitored is essential from many points of view, such as the well-being of the ecosystem or the water level in the oceans. Unfortunately, the data is not encouraging at all. According to a study by the British University of Leeds,…
By now, it is known that both Big Data and television influence the programming of schedules. In times of crisis, the data released on the influences released by viewers is gold that glitters. For this reason, televisions and similar bodies are pampering viewers, trying to put them first, considering their “television needs.” Big data signals…
Some tools, such as big data analysis, can lend a significant hand in promoting a business. Many need to learn what this method is and what it can really be useful for, and that is why all these details will have to be clarified, not only to know big data analysis but also to use…
The App Development is increasingly essential for any entrepreneurial reality, be it small or large. However, many still have doubts about those details that can make an app “great.” Indeed, for many years there has been debate about this issue. Still, today it can be emphasized that big data analysis is a fundamental step to be…
Optimize your work with Implementation A new concept of work that starts from the principle that every member of the marketing team can access the company’s business systems from any position is undoubtedly one of the fundamental elements for optimizing one’s work. These employees will no longer be tied to their physical presence but will…
