Apple Safari 17: Improves UX and Page Speed ​​with New Features

Safari 17 introduces new features like support for JPEG XL and font-size adjustments, improving page load times and layout consistency.

In evidence:

• Safari 17 support for JPEG XL can improve page load times.
• The extended font size adjustment features in Safari 17 can improve the consistency of text display.
• Faster pages with more consistent layouts can have a positive impact on SEO.

Safari 17: Crucial improvements to user experience and website performance.

Safari 17, the latest version of Apple’s browser, was presented during the Worldwide Developers Conference (WWDC23) and brings a series of updates that promise to improve the user experience and loading times of web pages.

These new features in Safari 17 have been welcomed with great enthusiasm by web developers and SEO experts, offering new opportunities to optimize website performance.

One of the most significant improvements in Safari 17 is support for the JPEG XL image format.

This new format balances image quality and file size, allowing for optimized lossless compression of JPEG files.

This means that website images can be significantly reduced in file size by up to 60% without compromising visual quality.

This directly impacts page load times, as lighter files result in faster load times.

This feature is especially beneficial for websites that cater to users with slower internet connections, thus improving the browsing experience and reducing bounce rates.

Another important feature introduced by Safari 17 is the expansion of font-size-adjust capabilities.

This CSS property ensures text size consistency across different fonts and replacement character combinations.

With Safari 17, developers can adjust text size to maintain visual consistency across all platforms and devices.

This is especially useful when developing multilingual websites or ensuring text displays correctly on different screen sizes.

Consistent, quality text display improves the user experience, increasing engagement and reducing the likelihood that the user will abandon the site.

Additionally, Safari 17 introduces other improvements that can impact your search engine optimization (SEO) strategies.

SEO professionals must consider several actions to exploit Safari 17’s new features fully.

For example, image optimization becomes crucial with support for JPEG XL.

Reformatting existing images into this new format can dramatically improve site performance.

Additionally, website design must consider new font-size-adjust capabilities to ensure text displays correctly across all platforms and devices.

Despite the changes introduced by Safari 17, SEO experts will need to carefully monitor the impact of these changes on website performance metrics. It is essential to track your site’s performance after upgrading to Safari 17 to gauge the effectiveness of your optimization strategies.

In conclusion, Safari 17 offers new opportunities to improve website performance.

With support for JPEG XL and extensive font-size-adjust capabilities, web developers and SEO experts can work to optimize user experience, page load times, and layout consistency.

Taking full advantage of these new features will require strategic planning and constant website performance monitoring.

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